One of the reasons that a company is giving away corporate gift items is for promotional purposes. This is the most popular way of promoting the products and services that your company offers. You can put the name and logo of your company in the promotional items.
You may also include your sales message on it. The most common promotional items that are being used as corporate gifts are key chains, office supplies, home decorations, ashtray, umbrella, and many others.
Giving away of promotional gifts mainly aims to increase sales, hence, the items should be attractive and should create a good impression to the recipients.
While you aim to attract new customers to patronize your products with your promotional products, you should not also forget your existing customers by giving them corporate gifts. This serves as a connection between you and your regular customers and a way to keep them loyal to your company.
If you are searching for effective items, below are the characteristics that promotional goods should possess:
1. It should bear the name of the company. If you are in the process of introducing your company to the public, you should include the company’s name, tagline and logo. If your company is already popular, the logo will be enough to be placed on the promotional gift. No matter what kind of items you are giving away, it should serve the purpose of making the name of your company known.
2. The promotional items should be in line with the products or services of the company. It is important that promotional items are related to your products so that people will easily remember and associate these items to your company.
For instance, if you want to promote your product such as coffee, you may have coffee mugs as promotional gifts. For cigarettes, the most common gifts are lighters and ashtray bearing the brand of the cigarette.
3. It should have the appropriate size of logo. Put your company’s logo of just the right size on the item. Avoid putting very large logo as it may create negative impression on the receiver.
A promotional t-shirt with a very large logo that covers more than half of the shirt is a very obvious way of advertising. The receiver may refuse to wear it, as he will look like a walking billboard.
4. The promotional items should be of good quality. Giving away promotional items of low quality may create an impression to the consumers that your products are also of poor quality. It would be best if the recipients will be able to use the items for long period so your company will also be well remembered.